“Cascading the Brand Promise has totally transformed our level of communication. Engaging some 15,000 people with the OPC Process was a very valuable exercise as it helped our whole organisation connect immediately with the initiative and together work out what it really stands for”
Mikael Zetterlund. Global Brand Manager, Husqvarna
I fell in love with the red beauty or prancing horse so early in life, I can not put a date on it. Surprising really as we didn't get a television in our house until 1966 (yes we got one to watch the World Cup).
At that time there were only four cars in our Tottenham street of 100 houses and I promise you none of them were Ferrari's. This leads me to wonder if Corgi Toys had something to do with it...
Latest Blogs
Coast to Coast Cycle Ride for Foodbank
17 July 2010
Not the Change Curve again..!
5 July 2010
How do you handle criticism?
2 July 2010
