“Cascading the Brand Promise has totally transformed our level of communication. Engaging some 15,000 people with the OPC Process was a very valuable exercise as it helped our whole organisation connect immediately with the initiative and together work out what it really stands for”
Mikael Zetterlund. Global Brand Manager, Husqvarna
The Swedish Ice Hockey Team I support ~ my business partner Bengt-Arne Svennburg introduced me to them, Husqvarna a major client sponsors them and they keep winning. 2004 and 2008 and I only started supporting them in 2003..!
More here (in Swedish) ~ www.hv71.se
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