“Cascading the Brand Promise has totally transformed our level of communication. Engaging some 15,000 people with the OPC Process was a very valuable exercise as it helped our whole organisation connect immediately with the initiative and together work out what it really stands for”
Mikael Zetterlund. Global Brand Manager, Husqvarna
My favourite car, after a Ferrari.
My 93 is still performing even after 150,000 hard miles. I'm not convinced the accountants at General Motors know how to treat this brand but so long as they hold true to the main design and brand principles, I'll keep buying them; well one every six years or so..!
More here ~ www.saab.co.uk
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