Don't know when you are being lied to?
There are only a few valid reasons or objections to not proceeding.
Easy to tell
1. No money
2. No need
3. No urgency
4. No authority
5. Not convinced of the value compared to others
6. A valid condition of sale
7. Don’t like you personally
Not so easy
8. Don’t like your company or product
9. Prefer old habits
10. Perceived threat to self image
11. All or part of the presentation was misunderstood
12. Hidden reason
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