“Cascading the Brand Promise has totally transformed our level of communication. Engaging some 15,000 people with the OPC Process was a very valuable exercise as it helped our whole organisation connect immediately with the initiative and together work out what it really stands for”
Mikael Zetterlund. Global Brand Manager, Husqvarna
Discuss the topic of engagement with Senior Managers or Consultants and the following barriers or myths often come up as reasons to be wary of taking employee engagement too far.
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