Bob Hayward, The UK's leading authority on Employee Engagement

“Cascading the Brand Promise has totally transformed our level of communication. Engaging some 15,000 people with the OPC Process was a very valuable exercise as it helped our whole organisation connect immediately with the initiative and together work out what it really stands for”
Mikael Zetterlund. Global Brand Manager, Husqvarna

Five Myths of Employee Engagement

9 May 2008

Discuss the topic of engagement with Senior Managers or Consultants and the following barriers or myths often come up as reasons to be wary of taking employee engagement too far.

  1. As CEO/MD ~ I have to keep a tight control on the outcomes
  2. I am not going to have our dirty laundry aired in public
  3. Each stakeholder group has its own agenda and it is unlikely they can be united behind any common purpose. Self interest will always outweigh what is important for the organisation
  4. The more people you take off the shop floor and involve in meetings the more productivity will suffer
  5. The best and most effective changes are the ones designed by a few talented individuals at the top of their profession.


What other myths or barriers have you come across?

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