Blog - entries during August 2008
Measuring the effectiveness of internal communication
4 August 2008
The 2005 FEIEA (the Federation of Business Communicator Associations in Europe) survey of it’s members in 13 countries across
“Cascading the Brand Promise has totally transformed our level of communication. Engaging some 15,000 people with the OPC Process was a very valuable exercise as it helped our whole organisation connect immediately with the initiative and together work out what it really stands for”
Mikael Zetterlund. Global Brand Manager, Husqvarna
The 2005 FEIEA (the Federation of Business Communicator Associations in Europe) survey of it’s members in 13 countries across
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