Blog - entries during December 2008
Principles and Benefits of Engagement
5 December 2008
Bob Hayward, Employee Engagement, Internal Communication
“Cascading the Brand Promise has totally transformed our level of communication. Engaging some 15,000 people with the OPC Process was a very valuable exercise as it helped our whole organisation connect immediately with the initiative and together work out what it really stands for”
Mikael Zetterlund. Global Brand Manager, Husqvarna
Bob Hayward, Employee Engagement, Internal Communication
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