Principles and Benefits of Engagement
5 December 2008
In Terms of Engagement, Richard H. Axelrod, (ISBN 1576750841) describes four key principles that help engage people in organisational change. The four are;
- Widening the circle of involvement
- Connecting people to each other and ideas
- Creating communities for action, and
- Embracing democracy.
- People grasp the big picture, fully understanding the dangers and opportunities.
- Urgency and energy are created as people become aligned around a common purpose and create new directions.
- Accountability is more evenly distributed throughout the organisation as people come to understand the whole system.
- Collaboration across organisational boundaries increases because people are connected to the issues and to each other.
- Broad participation quickly identifies performance gaps and their solutions, improving productivity and customer satisfaction.
- Creativity increases as people from all levels and functions along with customers, suppliers and other stakeholders contribute their best ideas.
- Capacity for future change increases as people develop the skills and processes to meet not just the current challenges but future challenges as well.
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