Internal Communication Workshop
A highly interactive thought provoking two days exploring best practices and applying them to your own organisation using practical examples from companies large and small.
Workshop Objective
You will learn
- The key tools to influence business performance through internal communication
- To develop your organisation internal communication structure and systems
- To make the transition from implementer to trusted adviser
- To validate and challenge your existing thinking around internal communication
Workshop Outline
- Where does internal communication fit in the business agenda?
- Connecting internal communication with the business strategy
- How does internal communication support change?
- What are the key issues for internal communicators?
- What strategies have worked for other organisations?
- Writing communication plans to support business objectives
- Communication audits, what every internal communication manager needs to know?
- Research techniques, how far do you have to go?
- Different ways of segmenting internal communication audiences
- Deciding which strategies to use for different audiences
- What are the strengths and weaknesses of the main internal communications channels?
- How do you improve the channels you've got?
- When do you decide to develop new channels?
- Line managers and supervisors; do they matter?
- Getting specific messages out
- How different organizations tackle messaging
- How to construct clear and memorable messages
- Measuring whether messages have been understood
- Managing your stakeholders
- Who and what really matters for the success of your strategy
- Agreeing project briefs with your stakeholders
- Building your circle of influence
Who should attend?
Those who are have, or are about to take on, the responsibility for planning and implementing the internal communication for an organisation or business unit; including those who have managed individual internal communication activities and want to learn more tools and techniques.
