Internal Communication Workshop
A highly interactive thought provoking two days exploring best practices and applying them to your own organisation using practical examples from companies large and small.Workshop Objective
You will learn
- The key tools to influence business performance through internal communication
- To develop your organisation internal communication structure and systems
- To make the transition from implementer to trusted adviser
- To validate and challenge your existing thinking around internal communication
- Where does internal communication fit in the business agenda?
- Connecting internal communication with the business strategy
- How does internal communication support change?
- What are the key issues for internal communicators?
- What strategies have worked for other organisations?
- Writing communication plans to support business objectives
- Communication audits, what every internal communication manager needs to know?
- Research techniques, how far do you have to go?
- Different ways of segmenting internal communication audiences
- Deciding which strategies to use for different audiences
- What are the strengths and weaknesses of the main internal communications channels?
- How do you improve the channels you've got?
- When do you decide to develop new channels?
- Line managers and supervisors; do they matter?
- Getting specific messages out
- How different organizations tackle messaging
- How to construct clear and memorable messages
- Measuring whether messages have been understood
- Managing your stakeholders
- Who and what really matters for the success of your strategy
- Agreeing project briefs with your stakeholders
- Building your circle of influence
Those who are have, or are about to take on, the responsibility for planning and implementing the internal communication for an organisation or business unit; including those who have managed individual internal communication activities and want to learn more tools and techniques.
