Sold
Sold ~ Enabling people to buy from you
Sales are the life blood of most organisations and yet so many businesses are making the simple task of "buying" overly complicated. At an experiential level for the customer and quite often for the sales person too buying and selling is frustrating and too time consuming.
In this session Bob strips away the non-essential ideas, tactics and techniques that have cluttered and confused the conversations between customer and sales person and provides you with a simple straight forward way to enable your customers to buy from your people, profitably, time and time again.
Bob typically sells more than £1million of training and consultancy each year using the same methods he is willing to teach you...
Bob's own success story didn't get off to a flying start. He has had quite a journey from humble begins near Broadwater Farm in Tottenham, failing his A levels and even failing the entrance examination for a Postman...
Since then he has started five businesses from scratch and built four of them to £1M turnover or more, Bob has a raft of practical knowledge and experience that make him a natural and informative speaker with a complete understanding of the needs of employees and problems facing business owners and managers. From a sales point of view he regularly sells over £1M of training and consultancy each year.
Audiences are bowled over by this business package loaded with useful information, practical hints and activities to set the audience thinking and talking. They enjoy Bob's lively, thought provoking style which demands audience participation from the start.
Typical unsolicited comments from previous audiences were:
- "One of the most enjoyable events I have attended for a long time."
- "Not only informative but motivational. Bob was inspiring."
- "I should have insisted my whole team attended. Very motivating and uplifting."
Sold ~ Enabling people to buy from you
This is a principle based approach which unlike traditional sales models this introduces delegates to a customer focussed process that will form a new way of being and selling more effectively.
Based on Sold! A book written by Steve Martin and Gary Colleran that introduces a five-step process, which Bob Hayward has evolved and applied helping himself and others sell more effectively.
The five-step process can in a nutshell be stated as:
"Open the relationship by authentic listening to the customer and being genuine in the way that you establish what is valuable to them; then offer the customer what they value and co-design the commitments required to move the business opportunity forward"
Through an understanding of this process, your sales staff will gain the necessary understanding and confidence to approach customers more readily, assess their needs more completely, present their products more professionally and secure profitable sales more effectively.
